Design director, Mark Boulton, on design patterns and systems:
January 15, 2021
Design patterns are everywhere. The often-repeated chunks of content that we find ourselves designing and building time and time again…
Conformity and efficiency have a price. And that price is design. That price is a feeling of humanity. Of something that’s been created from scratch. What I described is not a design process. It’s manufacturing. It’s a cupcake machine churning out identical cakes with different icing. But they all taste the same.