From Attention Economy to the Outrage Business Model:
March 6, 2020
It’s more potent because it’s self-reinforcing. We react more angrily online than offline. And we know this to be algorithmically true thanks to research done by William J. Brady, a researcher at NYU. Brady studied hundreds of thousands of tweets, and found that posts using moralistic and emotional language receive a 20% boost for every trigger word used. Put simply, “we click more when we’re angry.”
This is good business for the social media platforms.