How Facebook Is Killing Comedy
After the Funny or Die layoffs, Matt Klinman:
March 14, 2019
Facebook is essentially running a payola scam where you have to pay them if you want your own fans to see your content. If you run a large publishing company and you make a big piece of content that you feel proud of, you put it up on Facebook. From there, their algorithm takes over, with no transparency. So, not only is the website not getting ad revenue they used to get, they have to pay Facebook to push it out to their own subscribers. So, Facebook gets the ad revenue from the eyeballs on the thing they are seeing, and they get revenue from the publisher.