The Longing for Less: Living with Minimalism by Kyle Chayka:

It is easy to feel like a minimalist when you can order food, summon a car or rent a room using a single brick of steel and silicon. But in reality, it is the opposite. We are taking advantage of a maximalist assemblage. Just because something looks simple does not mean it is; the aesthetics of simplicity cloak artifice, or even unsustainable excess.

This slickness is part of minimalism’s marketing pitch… What they all seem to offer is a kind of mythical just-rightness, the promise that if you just consume this one perfect thing, then you won’t need to buy anything else in the future – at least until the old thing is upgraded and some new level of possible perfection is found.

January 10, 2020