{"id":1206,"date":"2013-04-10T12:14:50","date_gmt":"2013-04-10T12:14:50","guid":{"rendered":"http:\/\/notes.nicedream.net\/?p=1206"},"modified":"2024-10-06T02:42:53","modified_gmt":"2024-10-06T02:42:53","slug":"design-patois","status":"publish","type":"post","link":"https:\/\/nicedream.net\/notes\/design-patois\/","title":{"rendered":"Design Patois"},"content":{"rendered":"<p><a href=\"http:\/\/www.aiga.org\/design-patois\/\">Steven Heller<\/a>:<\/p>\n<blockquote><p>It&#8217;s sometimes embarrassing the way that designers prostrate themselves\u2014and the English language\u2014in their promotional material describing in words what they do, as though their designs alone aren&#8217;t enough to tell the story. It may be true that some clients (or prospective clients) don&#8217;t have a good grasp of what design is, but most have eyes and can intuit. During the nascent period of graphic design (somewhere around the mid-1920s) all that a commercial artist advertising in one of the many promotional annuals had to say was &#8220;Jeanne Doe, calligraphy, layout, illustration,&#8221; and the point was made (in part because the services were being bought by agencies or art directors, not directly by clients). Today, with non-design clients being more active in the hiring process, something called design philosophy has become the basis of a new patois. Philosophy is not pejorative, but when it turns to sophistry\u2014beware!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"With non-design clients being more active in the hiring process, something called design philosophy has become the basis of a new patois\u2026","protected":false},"author":1,"featured_media":1208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1206"}],"collection":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":1,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"predecessor-version":[{"id":2843,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1206\/revisions\/2843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media\/1208"}],"wp:attachment":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}