{"id":1302,"date":"2013-05-20T12:46:34","date_gmt":"2013-05-20T12:46:34","guid":{"rendered":"http:\/\/notes.nicedream.net\/?p=1302"},"modified":"2013-05-20T12:46:34","modified_gmt":"2013-05-20T12:46:34","slug":"simple","status":"publish","type":"post","link":"https:\/\/nicedream.net\/notes\/simple\/","title":{"rendered":"Simple"},"content":{"rendered":"<p><a href=\"http:\/\/amzn.to\/2tu0y8r\">Simple: Conquering the Crisis of Complexity<\/a>:<\/p>\n<blockquote><p>Anyone trying to create a simple anything&#8211;a product, a piece of communication, a service, an experience, a law or regulation&#8211;must be ruthless when it comes to editing, purifying, or, to use a harsher word, killing. Hollywood filmmakers often use the term \u201ckilling your babies\u201d when referring to a scriptwriter\u2019s painful task of deleting something he loves&#8211;a colorful scene, a quirky character, an oh-so-clever line&#8211;that just doesn\u2019t advance the story. If filmmakers didn\u2019t kill their babies regularly, they\u2019d be producing four-hour films with diluted messages that would make viewers want their four hours and fifteen bucks back. Similarly, when simplifying products, services, communications, or even entire business models, there\u2019s no substitute for being a ruthless killer.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Simple: Conquering the Crisis of Complexity: Anyone trying to create a simple anything&#8211;a product, a piece of communication, a service, an experience, a law or regulation&#8211;must be ruthless when it comes to editing, purifying, or, to use a harsher word, killing. Hollywood filmmakers often use the term \u201ckilling your babies\u201d when referring to a scriptwriter\u2019s&#8230; <a class=\"view-article\" href=\"https:\/\/nicedream.net\/notes\/simple\/\">View Article<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1302"}],"collection":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/comments?post=1302"}],"version-history":[{"count":0,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1302\/revisions"}],"wp:attachment":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media?parent=1302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/categories?post=1302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/tags?post=1302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}