{"id":1360,"date":"2013-09-05T17:22:18","date_gmt":"2013-09-05T17:22:18","guid":{"rendered":"http:\/\/notes.nicedream.net\/?p=1360"},"modified":"2013-09-05T17:22:18","modified_gmt":"2013-09-05T17:22:18","slug":"logo-design","status":"publish","type":"post","link":"https:\/\/nicedream.net\/notes\/logo-design\/","title":{"rendered":"Logo Design"},"content":{"rendered":"<p><a href=\"http:\/\/marissamayr.tumblr.com\/post\/60336044815\/geeking-out-on-the-logo\">Marissa Mayer<\/a>, CEO and President of Yahoo, discusses her involvement in designing the company&#8217;s new logo:<\/a><\/p>\n<blockquote>\n<p>On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator.  I think it\u2019s one of the most incredible software packages ever made.  I\u2019m not a pro, but <strong><em>I know enough to be dangerous<\/em><\/strong>&#8230;<\/p>\n<\/blockquote>\n<p><a href=\"http:\/\/ia.net\/blog\/logo-bullshit-co-inc\/\">Information Architects Inc.<\/a>:<\/p>\n<blockquote>\n<p>For a brand like Yahoo there is something more important than spacing, kerning, colors, serifs, or making designers angry at this point. No, it\u2019s not getting attention. It\u2019s gaining trust. Ironically, for that you need a reflective, clear, and consistent brand identity. A different logo powered by bullshit doesn\u2019t convey identity and trustworthiness. It conveys desperation.<\/p>\n<\/blockquote>\n<p><a href=\"http:\/\/www.bloomberg.com\/news\/2013-09-05\/yahoo-needs-a-lifeboat-not-a-logo.html\">Bloomberg<\/a>:<\/p>\n<blockquote>\n<p>Besides, if your CEO is spending the weekend designing a new logo for your multibillion dollar business, you\u2019re doing it wrong. Maybe this is supposed to be a sign that she\u2019s involved in every aspect of the company, but what this actually denotes is someone who can\u2019t delegate or prioritize&#8230; <\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"Marissa Mayer, CEO and President of Yahoo, discusses her involvement in designing the company&#8217;s new logo: On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it\u2019s one of the most incredible software packages ever made. I\u2019m not a pro, but I know enough to be dangerous&#8230;&#8230; <a class=\"view-article\" href=\"https:\/\/nicedream.net\/notes\/logo-design\/\">View Article<\/a>","protected":false},"author":1,"featured_media":1361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1360"}],"collection":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/comments?post=1360"}],"version-history":[{"count":0,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media\/1361"}],"wp:attachment":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media?parent=1360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/categories?post=1360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/tags?post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}