{"id":1532,"date":"2018-07-23T15:26:12","date_gmt":"2018-07-23T15:26:12","guid":{"rendered":"http:\/\/notes.nicedream.net\/?p=1532"},"modified":"2018-07-23T15:26:12","modified_gmt":"2018-07-23T15:26:12","slug":"the-roi-of-ux","status":"publish","type":"post","link":"https:\/\/nicedream.net\/notes\/the-roi-of-ux\/","title":{"rendered":"The ROI of UX"},"content":{"rendered":"<p>Software designer and programmer, Alan Cooper on <a href=\"https:\/\/medium.com\/@MrAlanCooper\/whats-the-roi-of-ux-c47defb033d2\">What\u2019s the ROI of UX?<\/a>:<\/p>\n<blockquote><p>Return on investment is a manager\u2019s term. Understanding it, tracking it, and increasing it are a manager\u2019s job, not the practitioner\u2019s. The designer\u2019s job is to design, to make the product effective and desirable. It\u2019s the manager\u2019s job to make sure that money is made from its being desired. And yet, managers continue to ask the practitioners about ROI. When they ask, they aren\u2019t seeking enlightenment. They are expressing their doubts. They are voicing their skepticism. They are building a case against the discipline.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Software designer and programmer, Alan Cooper on What\u2019s the ROI of UX?: Return on investment is a manager\u2019s term. Understanding it, tracking it, and increasing it are a manager\u2019s job, not the practitioner\u2019s. The designer\u2019s job is to design, to make the product effective and desirable. It\u2019s the manager\u2019s job to make sure that money&#8230; <a class=\"view-article\" href=\"https:\/\/nicedream.net\/notes\/the-roi-of-ux\/\">View Article<\/a>","protected":false},"author":1,"featured_media":1539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[6,4],"tags":[48],"_links":{"self":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1532"}],"collection":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":0,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media\/1539"}],"wp:attachment":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media?parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/categories?post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/tags?post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}