{"id":1627,"date":"2019-03-05T15:57:07","date_gmt":"2019-03-05T15:57:07","guid":{"rendered":"https:\/\/notes.nicedream.net\/?p=1627"},"modified":"2019-03-05T15:57:07","modified_gmt":"2019-03-05T15:57:07","slug":"what-the-wine-industry-understands","status":"publish","type":"post","link":"https:\/\/nicedream.net\/notes\/what-the-wine-industry-understands\/","title":{"rendered":"What The Wine Industry Understands"},"content":{"rendered":"<p><a href=\"https:\/\/hbr.org\/2019\/03\/what-the-u-s-wine-industry-understands-about-connecting-with-customers\">Harvard Business Review<\/a>:<\/p>\n<blockquote><p>In the battle to gain an edge over competitors, companies spend millions of dollars to understand consumers through focus groups, surveys, and sophisticated analytics. But too often, because most people don\u2019t really know what they want, these methods waste time and resources. There is a better way: educating consumers, rather than listening to them.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Harvard Business Review: In the battle to gain an edge over competitors, companies spend millions of dollars to understand consumers through focus groups, surveys, and sophisticated analytics. But too often, because most people don\u2019t really know what they want, these methods waste time and resources. There is a better way: educating consumers, rather than listening&#8230; <a class=\"view-article\" href=\"https:\/\/nicedream.net\/notes\/what-the-wine-industry-understands\/\">View Article<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1627"}],"collection":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":0,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"wp:attachment":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}