{"id":2378,"date":"2021-03-03T21:20:15","date_gmt":"2021-03-04T02:20:15","guid":{"rendered":"https:\/\/nicedream.net\/?p=2378"},"modified":"2024-10-03T14:37:43","modified_gmt":"2024-10-03T14:37:43","slug":"digital-advertising","status":"publish","type":"post","link":"https:\/\/nicedream.net\/notes\/digital-advertising\/","title":{"rendered":"Digital Advertising"},"content":{"rendered":"<p>In <a href=\"https:\/\/www.fsgoriginals.com\/books\/subprime-attention-crisis\">Subprime Attention Crisis<\/a>, Tim Hwang exposes digital advertising as problematic at a scale similar to the financial crisis of 2008:<\/p>\n<blockquote><p>Earlier generations of advertisers bought and sold attention, but never at the speed, scale, and level of granduarity characteristic of today\u2019s programmatic advertising marketplaces. What is different about the present-day online advertising system is the extent to which it has enabled the bundling of a multitude of tiny moments of attention into discrete, liquid assets that can be bought and sold frictionlessly in a global marketplace.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"In Subprime Attention Crisis, Tim Hwang exposes digital advertising as problematic at a scale similar to the financial crisis of 2008: Earlier generations of advertisers bought and sold attention, but never at the speed, scale, and level of granduarity characteristic of today\u2019s programmatic advertising marketplaces. What is different about the present-day online advertising system is&#8230; <a class=\"view-article\" href=\"https:\/\/nicedream.net\/notes\/digital-advertising\/\">View Article<\/a>","protected":false},"author":1,"featured_media":2381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[65,7,4],"tags":[30],"_links":{"self":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/2378"}],"collection":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/comments?post=2378"}],"version-history":[{"count":1,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/2378\/revisions"}],"predecessor-version":[{"id":2777,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/2378\/revisions\/2777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media\/2381"}],"wp:attachment":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media?parent=2378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/categories?post=2378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/tags?post=2378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}