{"id":693,"date":"2012-02-13T09:06:10","date_gmt":"2012-02-13T14:06:10","guid":{"rendered":"http:\/\/nicedream.net\/?p=693"},"modified":"2012-02-13T09:06:10","modified_gmt":"2012-02-13T14:06:10","slug":"ugly-and-successful","status":"publish","type":"post","link":"https:\/\/nicedream.net\/notes\/ugly-and-successful\/","title":{"rendered":"Ugly and Successful"},"content":{"rendered":"<p><a href=\"http:\/\/www.gerrymcgovern.com\/nt\/2012\/nt-2012-02-13-Why-ugly.htm\">Gerry McGovern<\/a> on the ugly but successful websites like Drudge Report and Craig&#8217;s List:<\/p>\n<blockquote><p>&#8230; in the research we&#8217;ve been doing over the years we have found that visual appeal is rarely a major factor for the customer. The accuracy, up-to-datedness and completeness of the information are critical issues. The clarity of the menus and links is hugely important to people, as is the quality of the search.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Gerry McGovern on the ugly but successful websites like Drudge Report and Craig&#8217;s List: &#8230; in the research we&#8217;ve been doing over the years we have found that visual appeal is rarely a major factor for the customer. The accuracy, up-to-datedness and completeness of the information are critical issues. The clarity of the menus and&#8230; <a class=\"view-article\" href=\"https:\/\/nicedream.net\/notes\/ugly-and-successful\/\">View Article<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/693"}],"collection":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":0,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"wp:attachment":[{"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicedream.net\/notes\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}