May 20, 2013
Anyone trying to create a simple anything–a product, a piece of communication, a service, an experience, a law or regulation–must be ruthless when it comes to editing, purifying, or, to use a harsher word, killing. Hollywood filmmakers often use the term “killing your babies” when referring to a scriptwriter’s painful task of deleting something he loves–a colorful scene, a quirky character, an oh-so-clever line–that just doesn’t advance the story. If filmmakers didn’t kill their babies regularly, they’d be producing four-hour films with diluted messages that would make viewers want their four hours and fifteen bucks back. Similarly, when simplifying products, services, communications, or even entire business models, there’s no substitute for being a ruthless killer.