The Decade the Internet Lost Its Joy

I think it was around 2016 when the internet stopped being fun for me. Maybe this was why:

As user experience became more seamless, we began to miss the internet’s seams. We used to begrudgingly click through individual pages and archives — now everything has an infinite scroll. Where we once felt in control of the amount of a site we wanted to see, feeds now pull us down and down into the ever-widening abyss… the internet has moved from a flat ecosystem — with a multitude of smaller, trusted communities — to a vertical one, with everyone being pushed together into the same few platforms (investor parlance termed it FAANG — Facebook, Amazon, Apple, Netflix, and Google), all in the pursuit of data collection and ad revenue.

December 16, 2019