The Influencing Machine
Brooke Gladstone’s The Influencing Machine:
November 2, 2011
I see our most hallowed journalistic institutions crumbling, I see the business model that relied on mass audiences being displaced, with stunning speed, by one that survives by aggregating millions of tiny, targeted audience fragments. Everything we hate about the media today was present at its creation: its corrupt or craven practitioners, its easy manipulation by the powerful, its capacity for propagating lies, its penchant for amplifying rage. Also present was everything we admire — and require — from the media: factual information, penetrating analysis, probing investigation, truth spoking to power. Same as it ever was.