AI Didn’t Kill Design

Adoption of AI is only making more visible the fact that the design process was never solely in pursuit of the benefit of users, argues Zach Deocadiz:

AI is not going to make companies value design if they did not value it to begin with, nor will it make companies care about user edge cases or the negative impact of their product on people’s lives more than it did before. That would require a shift in the tech industry towards valuing the importance of thoughtful design. More importantly, it would require a paradigm shift towards an industry-wide questioning of the values of speed, productivity, and profit that underpin how the tech industry builds and evaluates its products.