It takes a village

The best design cultures aren’t built on individual genius — they’re built on organizations where everyone carries the user experience in the back of their mind. That’s the thing that’s actually hard to replicate. Former designer at Apple, Mark Kawano:

It’s actually the engineering culture, and the way the organization is structured to appreciate and support design. Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better… much more than any individual designer or design team.